Tag Archives: Patagonia

Don’t Go to the Rio Costilla on Opening Day

How many cars would you expect to see at New Mexico’s trout-fishing mecca – the  San Juan river – on a normal summer day? Fifty to seventy-five? Well, there were dozens of cars at the Rio Costilla yesterday, on opening … Continue reading

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Yvon Chouinard, Common Threads and more

Yesterday, Patagonia published an ad that said: Don’t Buy This Jacket (Don’t Buy This Jacket). They chose Cyber Monday for making this statement about their Common Threads initiative – an effort to lessen the unnecessary consumption of goods. Then, and … Continue reading

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